More fish dating

With about 2,000 dating services to choose from in North America and millions of users engaging in them, tales of searching digitally for a successful match — for life, or perhaps just for the night — are now so common they've become an intimate part of the way we live.

Canadians could have more options to choose from in coming years.

According to IBISWorld, the number of companies in the dating services industry in Canada is expected to continue to expand, by 3.5 per cent this year and three per cent the following year.

As the stigma around online dating has faded, it's also become a highly competitive — and crowded — industry.

Companies have targeted niche communities and different religious, ethnic and age groups with apps such as Christian Mingle, JDate, Farmers Only, Grindr, and Silver Singles. S., revenue — while still expected to increase — is forecast to grow more slowly over the next five years. S., larger players are expected to continue acquiring smaller ones, potentially shrinking the number of companies, according to IBISWorld.

Match Group, the largest company by market share in both Canada and the U.

S., has been buying up smaller dating services for years.

Still, its well-known brands have been part of the Canadian landscape for years. Chris Bennett worked in downtown Toronto, but he used to live outside of the city.

He says that, without Tinder, he may not have met his fiance when he was using the app two years ago."We're getting married July 20th," says Bennett.

"It's worked out really well."In its most recent quarterly report, Match Group says more than three million Tinder users pay for premium services and its total number of global subscribers across all brands soared 24 per cent to seven million.

But as the popular sites become even more well-established, it's becoming more challenging for newer websites and apps to join in."It's a sign of a very mature market," said Bruce Croxon, a former panelist on CBC's Dragons' Den, but also one of the co-founders of Lavalife.

Lavalife launched in 1988 using the hot, new technology of the time: voicemail.

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